By Colin Menchin
Social networks help efficiently increase quality communication with prospects and clients, foster brand awareness, and improve customer service. While many companies focus on core outlets like Facebook and Twitter for social media marketing, LinkedIn is also an exceptional tool for building on a brand and increasing sales. In fact, according to the Sales Empowerment Group, using LinkedIn half an hour a day has been shown to drive warm calls. So what can you do during that half hour to optimize your personal and company LinkedIn pages? Here are several areas to work on to ensure you are getting the most out of LinkedIn:
- Profile Pages
- Status Updates
This is one of the best resources on LinkedIn and has enormous potential for building your personal network and growing your business network. To start, find out which groups contain professionals in your target market. Comb through the member list for any new prospects to add them to your sales cycle. Start useful discussions in these groups that tie in topics both based on your range of expertise and your prospects’ businesses. For example, you should try to include:
- Information that will benefit group members, such as an article on how time and attendance software can tell what employees are the top producers. Initiating discussions like this position you as a thought leader to prospective clients.
- Information that will help you garnish industry intelligence. For instance, asking a question like, “What are the biggest issues you have with payroll as a manufacturer?” helps you identify what common problems are and what companies are potentially interested in services that you provide, while opening the door for you to provide further thought leadership on solutions to these issues.
About Colin Menchin:
Colin is a Marketing Specialist at SaaShr responsible for the social media of the company along with other responsibilities within Marketing.